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Marketing

How to Effectively Use Social Media to Market Your Business?

In recent years, social media has turned from an optional tool to an absolute must-have for marketers. Learn more about how you can optimise your social media marketing strategy.

  • Data reveals that 84 percent of millennials are still present on Facebook
  • According to Nielsen, 83 percent of consumers trust the recommendations they get from their family members and friends. Thus, UGC is a great way for you to increase your followers
  • To ensure that you’re getting the best results from your social media marketing efforts, you need to accurately track and analyse your performance

In recent years, social media has turned from an optional tool to an absolute must-have for marketers. Social media marketing offers plenty of benefits such as increased brand awareness, higher conversions, rise in sales, etc.

In this article, we’ll discuss how you can effectively optimise your social media marketing strategy.

1 – Identify Which Platforms are Right for You

Avoid making assumptions about where your target audience spends their time online. If you’re targeting millennials, your intuition might tell you that you should focus on Snapchat and Instagram and skip Facebook. However, data reveals that 84 percent of millennials are still present on Facebook.

You can go through the demographics information of all of the major social media platforms and identify where your audience is spending their time online. Then target that audience with carefully curated content and marketing.

2 – Encourage User-Generated Content

User-generated content (UGC) refers to any content – images, videos, reviews, text, etc. – created by people, rather than businesses.

Businesses need to encourage UGC because it has a direct correlation with the consumer’s purchasing decisions. In fact, UGC also helps in building brand awareness. If other people are talking about how good your products are via UGC, then more potential customers are likely to try out your goods and services.

For instance, if you run a contest on Instagram where participants have to post pictures where they’re using your product. This will help your business reach a larger audience. People who follow the contest’s participants will see your brand even if they themselves don’t follow you.

Moreover, according to Nielsen, 83 percent of consumers trust the recommendations they get from their family members and friends. Thus, UGC is a great way for you to increase your followers and eventually convert those new followers into customers.

3 – Add Attention-Grabbing Visuals Wherever Possible

People have started to expect social media posts to include a visual component. The pictures shared on social media result in real-world action. In a survey conducted by eMarketer, more than 50 percent of Gen Z and millennials social media users said that their most recent fashion purchases were based on the pictures they viewed on social media.

In particular, Instagram, Snapchat, and Pinterest are visual-first platforms. If your content doesn’t appear appealing, no one will scroll to read what you’re saying.

4 – Measure and Analyse Your Performance

To ensure that you’re getting the best results from your social media marketing efforts, you need to accurately track and analyse your performance.

To simplify the tracking process, identify the most important social media metric for your business, which may include:

  • Reach and engagement on Facebook
  • Likes, tags, and comments on Instagram
  • Engagement and views on Instagram Stories
  • Retweets, mentions, and impressions on Twitter
  • Impressions, interactions, and clicks on LinkedIn
  • Impressions and engagement on Pinterest

Regularly tracking these metrics will help you learn if, and when, you need to modify your social media marketing strategy.

Last Few Words

Whether you’re launching a new business, or wish to expand an existing one, you need to effectively use social media marketing. Gone are the days when simply creating a Facebook profile was enough, so make sure you follow the tips listed above and enhance your business’s marketing.

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