- Etsy sellers live in 234 countries and sales grew 61% in 2020 even during the pandemic
- Demand for luxury brand high-end watches is booming, with sales expected to rise from $18 billion in 2019 to over $30 billion by 2025
- Tamara Mellon started her own leather legging boots business after working for Jimmy Choo, and now her business is worth millions
- Becoming a clothing designer has never been easier due to the rise of social media which allows people to market their designs
Anyone can make money in the Fashion Industry using the right business idea. Before the pandemic, the Global Apparel Market was worth around $3.5 trillion but Covid-19 had a massive impact on the industry. Many countries went into lockdown, shops closed their doors for months, people lost jobs so didn’t spend as much money on clothes and other fashion industry products, and customers flocked to buying goods online instead.
Sales in the fashion industry took a big dive, and in 2020 the Global Apparel market was worth $1.5 trillion, almost half of what it was the year before. With the world now recovering from the pandemic, the market is estimated to have a massive growth and reach $2.25 trillion by 2025. This presents a great opportunity for anyone interested in fashion to setup a business and make a lot of money.
Starting a business can be a straightforward process, but not knowing where to start and what to do can prove to be problematic. If you are passionate about fashion but don’t know what to do with said passion, here are some business ideas for the fashion industry in 2022 that you may find interesting.
7 Top Business Ideas for the Fashion Industry in 2022
Here are the top 10 unique fashion business ideas to inspire all fashionistas looking for something interesting and challenging:
Handmade or Custom Jewelry
People love jewellery. Even the pandemic didn’t stop people buying jewellery. More customers went online and actually bought more expensive or high-end priced jewellery especially rings and bracelets from sites like Etsy, where designers from around the world sell their handmade jewellery. Etsy sellers live in 234 countries and sales grew 61% in 2020 even during the pandemic, and are estimated to continue growing massively after.
Store bought jewellery is nice but is standard, whereas handmade-custom jewellery is more personal and can say something about the person wearing it or tell a story from the designer who made it. That’s why the custom jewellery market has been growing all over the world. You can get the materials online or from local stores to put together and sell things like necklaces, rings, or bracelets. Whether you use cheap or expensive materials usually doesn’t matter to handmade jewellery buyers, just as long as it looks great and is unique.
Vlogging, ‘Video’ and ‘Blogging’, has grown massively over the last decade. First starting on YouTube, and now spreading through Social Media to Facebook, Snapchat, TikTok, and Instagram. 44% of internet users watch vlogs every month. YouTube is still the best channel for vlogging as it has the highest number of video watchers, over 2 billion active users a month watching over 5 billion videos a day.
If you’re passionate about a particular part of the fashion industry, whether its clothes, hair and makeup, watches, perfumes and aftershaves, celebrity clothing – why not vlog about it. Growing your followers will be the most difficult part. Connect with other influencers, vloggers, or use SEO to drive users to your vlogs. You can earn money direct from the vlogging or the social media site like YouTube, and from companies looking to get you to vlog about and advertise their goods.
If you want to step into the world of fashion, this idea could be the most profitable one. Everywhere you go in the World, people wear watches. We need to tell the time and sometimes show off our love of watches or status with a fancy watch. The majority of people still buy well-known brands like Rolex, but the men’s, women’s, kids, and unisex watch market has expanded into smart watches, and custom watches made out of wood, marble and all sorts of materials.
Many people who lost their jobs during the pandemic, sold or pawned their luxury watches for money. This pushed demand for luxury brand high-end watches and is now booming, with sales expected to rise from $18 billion in 2019 to over $30 billion by 2025.
You can start from scratch to design and market your own brand. Or, you buy and sell secondhand watches through your own website, or sites like Amazon, Ebay, or Alibaba. You don’t need to sell watches at a higher price to market the brand; you can have reasonable rates and still make a decent living. Jake Kassan and Kramer LaPlante wanted to make minimalist watch designs and change the watch industry for good, which they successfully did with MVMT.
Skin Care Line
From Rhianna, to Kim Kardashian, J-lo, Pharrell, and David Beckham, many celebrities are creating their own skincare brands and then using their celebrity status to get people, especially fans, to buy their products. And they are making millions. You can do the same too.
Creating a skincare brand is much easier than most people think. Decide on which products you want to sell – moisturizers, hair and beard oils, creams, soaps and bath salts – are just a few examples. You can then either order the ingredients to mix and create these yourself to keep costs down, or have someone else do this for you. Sell your products online and advertise via a social media account like Instagram. If you have a good following or reach out to influencers who do, you make thousands very quickly whilst keeping your costs down.
Start a Shoe Line
Shoe shopping is one thing people can’t get enough of, especially women. An average American female has 19 pairs of shoes in her closet, which is reason enough to start a shoe line of your own!
As far as business ideas for the fashion industry go, this one is unique. It’s usually as an outlet for creativity. If you’re creative and have ideas for a shoe design, let them flow. Start small but always think big. Tamara Mellon started her own leather legging boots business after working for Jimmy Choo, and now her business is worth millions.
Custom Backbacks and Handbags
Nowadays women everywhere want a handbag, and from school kids to students, workers, sports and exercise goers, or supermarket shoppers, everyone everywhere needs a backpack. Both backpacks and handbags have become an essential item that people need to carry thing. That’s why, even during difficult and tough economic times, people still buy them.
If you start a business and sell your custom-designed handbags, you can have steady business growth in a short time. It does not have to be just fancy handbags for event purposes. You can have a business where you make custom bags that have practical purposes or are trendy and inspired by your culture. Sherrill Mosee – MinkeeBlue’s inventor and designer started her handbag business to solve the issue of carrying multiple bags to work. If you have come across a problem that needs a new handbag business to change the industry, start your business right away!
Rental Costume Shop
Following the trend set by Rent the Runway, many fashion enthusiasts have invested in starting a rental costume business. If you aren’t interested in starting a boutique shop but yet still want to run a clothing store, renting your clothes is a great idea.
With a low startup cost, you can start your rent a costume shop from home and make profits as you gain popularity! Look out for fashion trends or what people are wearing everyday. All you need are trendy or nice clothes which people want to wear. These can be your own, new or secondhand from charity stores, sites like Depop, or social media like Facebook Marketplace. Create your own website to market and rent clothes, use online rental stores, or apps like Rotation or Rent My Wardrobe.
Wearing clothing is an essential need and because of this, so too are clothing designers. People always want the latest trends or what their icons, favorite celebrities, athletes, musicians, social media influencers etc. are wearing. Dream big if you want to become a world famous designer. There are also lots of people creating beautiful and trendy designs, marketing and selling them through their own websites, Instagram, Facebook, or group of friends.
Becoming a clothing designer has never been easier due to the rise of social media which allows people to market their designs and because of large e-commerce companies like Amazon or Alibaba where you can sell your designs or buy the materials to create them cheap e.g. fabrics, needles, and sewing machines to make clothes.
Some of the most common types of clothing designers are for fashion clothing and trendy t-shirts, so we’ve gone into these in a bit more detail below.
- Fashion Clothing Designer – if you’re creative and have the drawing and sewing skills. You can make your own designs. If not, there’s always the option to work with a tailors. Depending on your ambitions, becoming a fashion clothing designer and launching your own clothing line can cost anything from a few thousand to millions of dollars. If you have the finances, start an Instagram brand using influencers to market your designs. This trend is disrupting the fashion industry, getting designers noticed, and earning them hundreds of thousands of dollars. It could do the same for you!
- Trendy T-Shirt Designer – we’ve all seen people wearing these. You don’t need to be creative to design trendy t-shirts. These can be of famous places, films, people, quotes, items like pens, bicycles, and anything you can think off. Use websites like Canva or software like Photoshop to design great t-shirts, buy cheap plain t-shirts in whatever colours you want, and get the designs printed at local or industrial printing shops. The only thing to watch out for is that some images or texts are copyrighted or trademarked.
With these unique business ideas for the fashion industry, you don’t need to worry about following clichés. After all, the fashion world needs unique accessories, shoes, and handbags to accompany the branded clothes you can provide through your own business.